SEO for Across the Nation or Around the Globe
If you want to rank for broad keywords, there’s a chance you need a national or international SEO strategy. You need the content to satisfy the searcher’s needs, as well as the authority for search engines to rank your brand.
Our National and International SEO strategies equip your website with the fundamental necessities of ranking for broad keywords on a large scale. Our packages include plans for In-depth keyword research and preparation for becoming the authority in your industry.
What is National and International SEO?
Landing Page Creation
Goal Tracking & CRO
Analytics and Reporting
Contact Us About National or International SEO
A national or International SEO campaign can be the focal point of your business’ marketing needs. If your business services an entire nation or multiple nations, there are steps to take advantage of how people are searching for your products or services.
Every business needs a different strategy. Does your business have 1 location and serve multiple countries? Does your business have multiple locations in multiple countries?
It’s all about getting your On-Page SEO correct and building authority to your website by getting other sites to link to yours.
Often times, a national SEO campaign can be comprised of several local SEO campaigns. If your business has multiple locations across the country, this is a great opportunity to create unique content about each location and rank in Google on the local level for each. Not only can a proper national or international SEO campaign focus on local optimization, but can also focuses on broad terms, which often rely on a strong domain authority in comparison to your competitors. Your competitors may change when trying to rank on a national level. They can go from the businesses in your area to large enterprises like Amazon or Wal-Mart, depending on what your business offers.
A great tool to help determine what type of SEO campaign is right for your business is Google Trends. This lets you see how interested in your industry people are and from where people are most interested. You can look at it from an international, national or local level. You can use this information to determine where you should spend your marketing dollars first. You can create landing pages to target specific regions, or even use this information to decide where you want to run a radio or television commercial, billboard ad, subway ad and more.
When setting up an international SEO campaign, there is much to consider. Should you create a website for each country your targeting? Subdomain? What language should your website be in? There are many things to consider, and not 1 identical approach should be taken for every business. You have to look at how people are using search to find businesses like yours in multiple regions. A good competitor analysis is often a good start in creating the right International SEO plan.
Would your business benefit from a National or International SEO campaign? Contact us if you have any questions or would like to talk about SEO!